720p video is almost half the file size of the 1080p version. In fact, it is barely noticeable on flat screen TVs below 40 inches.

On the small screen, the difference between 1080p and 720p is hardly noticeable.

The iPhone, in particular, is often used with limited data plans. Apple needs to add a setting to toggle 1080p or 720p directly on an iOS device. It can be confusing to manage video quality between Apple devices. Video Quality Management Needs Improvement You can follow this same process for movies. Finally, click on the episode you would like to download. Click on SD on the left side of the screen, underneath the image for the show. Click on the more button (the angle bracket in a circle) to the right of the show title. Next, click on the show you would like to download. First, select TV Shows or Movies from the drop down menu on the top left of the main iTunes window. This is useful if you don’t have the time, bandwidth or are worried about using too much data on a limited plan. It is possible to download the SD version of an iTunes movie or TV show, even if you have purchased the HD version. Select your desired video quality for high-definition downloads, then click OK. To change video quality, click on Preferences from the iTunes menu at the top of the screen.

ITunes for the Mac offers the ability to manage video quality for all of your devices. How to Change iTunes Video Quality on the Mac One can also adjust the quality of previews. From here, you can set the video resolution to 1080p, 720p, or SD. Simply click on Settings > iTunes Store > Video Resolution. How to Change iTunes Video Quality on Apple TVĪpple TV makes it easy to adjust video quality.

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